The ZasTenRock music festival has been a popular cultural event in our region for 13 years. Our company did not hesitate to support this event financially.
The penultimate Saturday in August was a bit noisier than usual in the unassuming North Bohemian town of Zásada. The sleepy peaceful calm, disturbed occasionally only by the buzzing of mosquitoes, was inexorably broken by the decibels of heavy guitar chords. They poured from the local football stadium, which was overrun by three thousand music-loving fans attracted by the varied programme of the rock festival ZasTenRock.
And since this cultural event is also popular with our employees, we didn't hesitate to be there again. We became one of the region's major corporate brands and supported the 13th edition financially. Our sponsorship helped the festival organisers not only in putting together an attractive programme, but also in the organisation and subsequent cleaning of the grounds. Bands such as Ready Kirken, Těla, Vilda Čok and Bypass took turns on the two stages and the popular Znouzectnost (Virtue Of Scarcity in english language) thundered towards the local rural dwellings and mysterious dense forests.
From our perspective, however, the virtue of scarcity is not to support cultural events in the places we come from and that shape us. So we look forward to next year's festival where you will see the red and black TENEO banners flying. And we hope that the friendly atmosphere of the North Bohemian festival will engulf maybe even you. Tune your ear canals to rock and come to Zásada next year!